FOR DESIGNERS

A conversation has an interface too.

Treat the phone call as an interface: draft each refusal and handoff instead of leaving them to chance.

Illustrative example
  1. Caller

    Is the new homepage design still due Friday like we discussed?

  2. Agent

    I wasn’t given a deadline for that, so I can’t confirm one. I’ll take your question and flag it in the summary so the design lead can get back to you with the real date.

  3. The refusal turn — required to pass
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ILLUSTRATIVE

The moments a script usually skips.

  • The caller asks for something out of scope

    It names what it cannot do instead of stalling.

  • The caller goes quiet mid-answer

    It waits before filling the silence.

  • The caller interrupts

    It stops talking and listens instead of finishing over them.

  • The caller asks the same thing two different ways

    It recognizes the repeat and answers once.

  • The call has to end without a resolution

    It says what happens next before the call ends.

Why designers draft the call here.

  • Every state is a real turn

    The conversation you draft is the one that runs.

  • Tested against rude callers

    Uncooperative caller scenarios run before anything publishes.

  • The transcript is the deliverable

    Read the call as a flow, turn by turn, before it is published.

THE BUILD

From brief to draft, in the open.

The builder shows every step, including the question it asks back.

FROM A REAL BUILDER RUN · AUG 2026
  1. 01Read the request

    worked out what it still needed to know

  2. 02Asked back

    ‘What language and locale should the agent speak to callers?’

  3. 03Wrote the draft

    a greeting and a system prompt (its standing instructions)

  4. 04Planned the tests

    caller scenarios designed to break it

Describe the line you need.

Describe the line you need, then publish it today.

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